Signature Brow Threading
Certified organic cotton thread removes hair gently from the root for precise shaping. Includes consultation, brow mapping, and a complimentary fill.
Brow Artist · New York CityServices · 06 Treatments
Umbreen, Brow Artist & Eye Zone Expert in New York City
Umbreen is a licensed brow artist in NYC who shapes brows around each client's natural bone structure, not a one-size-fits-all template. At her Atelier — her personal brow artist studio — she offers signature brow threading, waxing, and lamination, using her Embrowerment® Method across every service.
ExpertiseLEARN MORE ABOUT HER
Umbreen's Brow Artistry & Expertise
Umbreen holds a degree in Biomedical Sciences from King's College London and is a licensed cosmetologist. That scientific foundation shapes how she reads a face, not just what looks good in a single photo.
In 2014, she founded Wink Brow Bar and created the Embrowerment® Method, a framework built on anatomy and long-term management rather than trends. Every Wink Brow Bar technician is certified in it, so results don't depend on which artist you see.
Widely featured for expertise and industry innovation.
The Embrowerment®
Method
The Embrowerment® Method is Umbreen's proprietary approach to precision threading, facial harmony, and natural-looking results. It isn't about trends, extremes, or quick fixes. Every service, from threading to nanoblading, is delivered through this same framework by technicians who are certified in it.
01
Precision threading
Hair is removed from the root with control, not guesswork.
02
Facial harmony
Every shape is read against your own bone structure.
03
Natural-looking results
The goal is a brow that looks like yours, only more defined.
Umbreen's Signature Brow Services
As an eyebrow specialist in NYC, Umbreen applies the Embrowerment® Method across every service, including precision shaping and semi-permanent brow artistry.
Brow Wax
All-natural chocolate wax removes hair from the root for sculpted arches that last three to six weeks. Includes consultation, brow mapping, and a complimentary fill.
Brow Lamination
A three-step keratin treatment that lifts and sets the brow hair for a fuller, bolder shape lasting six to eight weeks with proper aftercare.
Microblading
A semi-permanent pigment deposited into the skin with fine, hair-like strokes using a handheld tool. A follow-up at six weeks is included in the fee.
Nanoblading
A fine-needle technique within the Embrowerment® family, designed for precise, natural-looking hair-like strokes. A six-week follow-up is included.
Ombre | Powder Brows
Pigment is stippled into the brow with a tattoo machine for a soft, airy, makeup-filled effect. A six-week follow-up is included.
All Embrowerment® Semi-Permanent Makeup services begin with a complimentary consultation, personally conducted by Umbreen, to assess candidacy and long-term outcomes.
HER BROW ARTIST STUDIO
Find Umbreen in New York City
Umbreen has established herself as a brow expert in NYC through her work at Wink Brow Bar, her destination for elevated brow artistry since 2014. Here, brows become beauty architecture, and every technician is certified in the Embrowerment® Method.
West Village
7 Greenwich Avenue
New York, NY 10014
Cobble Hill
216 Court Street
Brooklyn, NY 11201
Umbreen Sheikh built her career around a simple belief: brows are not one-size-fits-all. After thousands of transformations, she recognized the power of the entire Eye Zone to shape the face and developed the Embrowerment® Method, her signature approach to personalized brow artistry.
“I couldn't find a single place in New York City that combined expert threading, high hygiene standards, and custom shaping suited to the person's face. I knew there had to be a better way, a place where brows are tailored, precision is key, and artistry meets self-care.”— Umbreen Sheikh
The Eye Zone Journal
Evidence-based insights by Umbreen on brows, lashes, and the skin around the eyes, translating peer-reviewed scientific research into practical guidance for beauty professionals and consumers.
New articles coming soon.
Frequently Asked Questions
Who is Umbreen Sheikh?
Umbreen Sheikh is a New York City professional brow artist and eye-zone expert. She founded Wink Brow Bar, created the Embrowerment® method, and founded and leads the Embrowerment Foundation. She is a licensed cosmetologist and holds a biomedical sciences degree from King's College London.
What is a brow artist?
A brow artist is a specialist who shapes and enhances eyebrows using techniques like threading, waxing, tinting, lamination, and semi-permanent pigment, designing the brow to suit the individual's face.
What is Umbreen known for?
Umbreen is known for developing the Embrowerment® Method and for her work in precision brow shaping, threading, and eye zone artistry.
Which brow service is right for me?
The right brow service depends on your natural brow growth, desired shape, maintenance preferences, and long-term goals. Umbreen and the Wink Brow Bar team can recommend the appropriate service after assessing your brows, facial structure, and the overall eye zone.
Where can I book with Umbreen in NYC?
Services are performed at Wink Brow Bar, with studios in the West Village, Cobble Hill, and the Upper East Side. Book online or call 917.352.3440.
Book your brow
transformation.
Start with a consultation. Umbreen reads your structure and builds a plan for your brows and eye zone, delivered through the Embrowerment® Method.
BOOK NOW