About

Redefining Brow and Eye Zone Aesthetics Through Method and Science.

Umbreen Sheikh is the founder of Wink Brow Bar and the creator of the Embrowerment™  method. A licensed cosmetologist and Graduate of King’s College London with a background in Biomedical Sciences, she is widely recognised for her expertise in brow design, and science and method based long term approach to beauty.

She has been widely featured for her expertise in brow design, eye zone aesthetics and industry innovation in Press and Media including Vogue, Allure, Hollywood Reporter and more.

A Letter For You

I began my career with a simple but foundational belief: brows are not one-size-fits-all.

When I started working in New York City, I couldn’t find a single place that combined precision, hygiene, and truly customized brow shaping through the art of Threading. Most experiences felt rushed and impersonal, with brows treated as a quick service rather than an intentional craft. I knew there had to be a better way.

That belief led to the creation of Wink Brow Bar. But over time, the work revealed something deeper.

I began to see that brows alone don’t define a face, the entire eye zone does. Structure, balance, growth patterns, and long-term planning matter just as much as shape in a single appointment. What started as a pursuit of better brows evolved into a broader understanding of eye-zone aesthetics as a system.

From that work, The Embrowerment® Method was born.

The Embrowerment® Method is not about trends, extremes, or quick fixes. It is a strategic, method-based approach to brow and eye-zone refinement , rooted in anatomy, growth behavior, and long-term management. My work focuses on helping clients understand their natural structure, protect their brow health, and achieve results that evolve gracefully over time.

Today, I work with clients who value intention over impulse, expertise over volume, and results that feel like themselves, just more refined.

Whether through in-person services, one - to one consultations, or education, my role is the same: to guide, not override, and to empower clients with clarity, structure, and confidence in their brows.

with Love, Umbreen


My Approach

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.