About

Brows are not
one-size-fits-all.

Founder of Wink Brow Bar and creator of The Embrowerment® Method — a practice built on anatomy, growth behavior, and long-term management.

A letter
for you.

I began my career with a simple but foundational belief: brows are not one-size-fits-all.

Starting out in New York City, I saw that brow services too often felt rushed and impersonal. That gap is what led me to create Wink Brow Bar — personalized, hygiene-focused brow threading, done with care.

Over time, I began to see that brows alone don't define a face, the entire eye zone does. Structural balance, growth patterns, and long-term planning matter as much as the shape itself.

That became The Embrowerment® Method: a strategic, method-based approach to brow and eye-zone refinement, rooted in anatomy, growth behavior, and long-term management.

Today, I work with clients who value intention over impulse, expertise over volume, and results that feel like themselves, just more refined. My role is to guide, not override, and to empower clients with clarity, structure, and confidence in their brows.

— Umbreen

Umbreen Sheikh, close portrait
My Approach

A passion project,
evolved.

01

Simple ideas

Holding to my values and creating thoughtful, lasting work — at every step, with every client.

02

Lasting impact

Building with clarity, acting with integrity, and staying curious about what the eye zone can teach.

Umbreen Sheikh at work
WINK BROW BAR · NEW YORK

Intention over impulse.

EXPERTISE OVER VOLUME

To guide,
not override.

Concierge 646.846.5041 · Monday–Sunday, 2:00–7:00 PM EST. For press, media and appointments: hello@umbreen.com