Founder · Entrepreneur · Eye-Zone Authority

New York City brow artist, founder of Wink Brow Bar and creator of the Embrowerment® Method.

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Umbreen Sheikh, New York City brow artist

The Authority in Modern Brow Threading

By the numbers

Two decades behind the chair, one method that changed how New York does brows.

20+
Years of expertise
30,000+
Client appointments
3
NYC locations founded
25+
Editorial & press features
100+
Beauty professionals trained
1
Proprietary methodEmbrowerment®
Umbreen Sheikh at work
Umbreen Sheikh · New York City
Expertise

Umbreen, Brow Artist & Eye-Zone Expert in New York City

Umbreen Sheikh is a licensed New York City brow artist and eye-zone expert known for an individualized approach to brow shaping.

Rather than designing brows around a template or trend, Umbreen works from the natural architecture of the face — considering bone structure, existing growth, proportion and the relationship between the brows and the wider eye zone.

She holds a degree in Biomedical Science from King's College London and is a licensed cosmetologist. Her scientific background informs an approach to beauty built around anatomy, precision and long-term management rather than quick transformation.

In 2014, she founded Wink Brow Bar in New York City and went on to develop the Embrowerment® Method, her proprietary framework for personalized brow artistry.

Biomedical Science
King's College London
Licensed
Cosmetologist
2014
Founded Wink Brow Bar
Creator
Embrowerment® Method
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The Embrowerment® Method

Brows are architecture for the face.

Created by Umbreen Sheikh, the Embrowerment® Method is a proprietary approach to brow artistry centered on precision, facial harmony and natural-looking results.

Brows are treated as the structural anchor of the eye zone — never in isolation.

The objective is not to impose a fashionable brow onto every face. It is to understand what already exists and progressively create greater balance, definition and harmony.

  1. 01

    Precision

    Threading and shaping are performed with deliberate control, respecting the natural growth pattern of the brow.

  2. 02

    Facial Harmony

    Shape, proportion and placement are considered in relation to the individual's bone structure and wider eye zone.

  3. 03

    Progress, Not Perfection

    Great brows are often built over time. The Method considers both the immediate result and the longer-term direction of the brow.

  4. 04

    Natural-Looking Results

    The goal is simple: your brows — more considered, more balanced and more defined.

Discover the Embrowerment® Method
THE METHOD, FILMED

Inside a real session

FULL WALKTHROUGH ON YOUTUBE · 04:12

Umbreen's Signature Brow Services

Brow artistry, individually considered.

Umbreen applies the Embrowerment® Method across her brow and eye-zone services in New York City.

Signature Brow Threading

Precision brow shaping using certified organic cotton thread, beginning with an assessment of the natural brow and facial structure.

Brow Wax

Precision shaping using an all-natural chocolate wax for clients who prefer waxing as their method of hair removal.

Brow Lamination

A multi-step treatment designed to lift, redirect and set existing brow hair, creating greater fullness and definition.

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Trusted by celebrities, CEOs & media

In Good Company

Beauty has always been the beginning of a much bigger conversation.

For more than two decades, Umbreen has shaped brows and exchanged ideas with some of the most recognizable voices across beauty, media, business and culture.

Across her career, Umbreen has found herself in conversation with influential people shaping beauty, media, culture, entrepreneurship and women's leadership.

And more
Press

Widely Featured for Expertise & Industry Innovation

Umbreen's work and perspective on brows, threading and beauty have been featured across international fashion, beauty and lifestyle media.

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From Brow Artist to Founder

One idea became an ecosystem.

  1. 01

    Umbreen's career began behind the chair, but her work has grown beyond the individual appointment.

  2. 02

    After thousands of client transformations, she saw an opportunity to rethink how brow artistry was taught, delivered and understood — and ultimately how the entire eye zone could be approached as a professional category.

  3. 03

    That idea has developed into a growing ecosystem spanning beauty services, professional education, technology, industry standards and social impact.

Ventures

The Umbreen ecosystem

Wink Brow Bar studio
01

Wink Brow Bar

Founded by Umbreen in New York City in 2014, Wink Brow Bar is her destination for elevated brow and eye-zone services.

Every Wink brow technician is trained in the Embrowerment® Method.

  • West Village

    7 Greenwich Avenue
    New York, NY 10014

  • Cobble Hill

    216 Court Street
    Brooklyn, NY 11201

  • Upper East Side

    244 East 60th Street
    New York, NY 10022

Visit Wink Brow Bar
02

Embrowerment®

Created by Umbreen, Embrowerment® transforms her methodology into a broader platform for professional education, methodology and products.

At its center is the belief that technical excellence begins with understanding the individual — not following a template.

Explore Embrowerment®
03

Embrowerment Foundation

The Embrowerment Foundation extends the principle of confidence through beauty into social impact, creating programs designed to make specialized beauty services and support accessible to people who may need them most.

Visit the Foundation
04

EZPA

Eye Zone Professional Association · Founded by Umbreen Sheikh

The Eye Zone Professional Association is an emerging professional platform dedicated to advancing standards, education, professional development and informed conversation across the eye-zone industry.

Bringing together brows, lashes, threading, permanent makeup and adjacent disciplines, EZPA is being built to strengthen the professional recognition and development of a rapidly evolving category of beauty.

Visit EZPA
Follow @thisisumbreen

Expertise. Entrepreneurship. The Eye Zone.

Follow Umbreen for an inside view of her work, ideas and the businesses she is building.

Follow @thisisumbreen
  1. 01

    Expertise

    Brows, threading, lamination, tinting and eye-zone education.

  2. 02

    Founder

    Building Wink Brow Bar, Embrowerment®, EZPA, Orivis and the Foundation.

  3. 03

    Authority

    Press, interviews, speaking and industry commentary.

  4. 04

    In Good Company

    Editors, founders, cultural figures, events and conversations.

  5. 05

    Umbreen POV

    Observations on beauty, business, entrepreneurship and the industries around them.

  6. 06

    Behind the Work

    Clients, transformations, technique and life behind the chair in New York.

Find Umbreen in New York City

Personal brow artistry. Twenty years of expertise.

Umbreen sees clients in New York City for personalized brow services and consultations using the Embrowerment® Method.

Whether you are maintaining your brows, rebuilding their shape or considering a more permanent treatment, the process begins by understanding your natural structure and where you want your brows to go.

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FAQ

Frequently Asked Questions

Who is Umbreen Sheikh?

Umbreen Sheikh is a New York City brow artist, entrepreneur and eye-zone expert. She is the founder of Wink Brow Bar, creator of the Embrowerment® Method and founder of the Eye Zone Professional Association and Embrowerment Foundation. She is a licensed cosmetologist and holds a degree in Biomedical Science from King's College London.

What is a brow artist?

A brow artist specializes in shaping and enhancing eyebrows using techniques such as threading, waxing, tinting, lamination and semi-permanent brow artistry. Umbreen's approach considers the brow in relation to the individual's facial structure and wider eye zone.

What is Umbreen Sheikh known for?

Umbreen is known for her work in precision brow threading and shaping and for creating the Embrowerment® Method, her proprietary approach to individualized brow artistry.

What is the Embrowerment® Method?

The Embrowerment® Method is Umbreen Sheikh's proprietary approach to brows, based on precision, facial harmony, natural-looking results and progressive long-term brow management.

Which brow service is right for me?

The appropriate service depends on your existing brow growth, facial structure, desired result, maintenance preferences and longer-term goals. A consultation allows Umbreen to assess these factors before recommending an approach.

Where can I book with Umbreen in NYC?

Umbreen sees clients in New York City. Appointments and consultations can be booked directly through Umbreen.com.

Book your brow appointment

Your brows should belong to your face — not a trend.

Start with Umbreen's individualized approach to your brows and eye zone, built on more than two decades of experience and delivered through the Embrowerment® Method.

Book with Umbreen