There is a very popular marketing forum in Pakistan called marketing 360. Someone told me to get on the list when I moved here because this was apparently where all the marketing peeps connected. Here is a recent post:" The telecom company you are talking about believes in Ethic-ism rather than Intellectualism and ethics are beyond logic & reasons but based on pure experiential wisdom in other words one can call it mannerism of relationships. In ethic-ism its always a real natural benefit and embed in society and culture. Intellectualism is finding the reason n logic and creating a benefit which might be natural or forced when its natural in essence it works like great wisdom but when forced it's meaningless hence increases the failure rate.Both ways are fine but ethic-ism is more stable, natural and beneficial to the adopter. My experience says ethics sells more!Kindest Regards,Ali Mirza "Now, I have been known to invent words myself - but umn? " Ethic-ism " what with the "ism" dude. Maybe you mean Ethicism?Never mind that, he goes on to say... "ethics are beyond logic and reason" .. wha wha whaaaa? In a 5 word sentence he's x-ed out a long history of moral philosophy that starts with Socrates - based on logic and reason.I can't even understand what the rest of this mean means... "ethics are ... based on pure experiential wisdom in other words one can call it mannerism of relationships".What the hell is mannerism of relationships???Also, I hate to be nit-picky - but NOWHERE in the definition of "intellectualism" does it mean "finding the reason n logic and creating a benefit which might be natural or forced". WHAT?!I think the scary part of this goobly gook is the utter defeat your feel - you can't really argue with someone if they have no logic in their argument.